A new IDC report, Worldwide Cloud Communications Platforms 2014–2018 Forecast: The Resurgence of Voice and SMS, predicts that cloud communications companies are rapidly changing the landscape of the legacy telecommunications industry in much the same way that software-as-a-service (SaaS) with its on-premise products by offering low setup costs, pay-per-use or subscription-based pricing and on-demand scalability has disrupted traditional IT vendors.
 
According to IDC, the key advantages of cloud communications platforms are: price and flexibility enabled by cloud economics and global carrier connectivity; simple integration for developers with familiar XML and RESTful APIs; and, quick time-to-market with the ability to prototype in a day and go live in a matter of days.
                      
Cloud communications combine the benefits of the cloud with the easy integration provided by APIs. One vendor that is benefiting from cloud is Nexmo, a telecom API-focused firm that provides both voice and SMS services to providing the growing OTT market — Line, Viber and KaKaoTalk, etc. Nexmo claims that through API SMS, it enables app developers and enterprises to reach customers globally and more easily than ever before. Nexmo claims that it now helps over 80 percent of the world’s top communication and e-commerce apps —including Airbnb, Alibaba, Viber and WeChat— acquire billions of users using SMS and voice in 239 countries, across 1,820 carrier networks.
 
 
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